Websites can be a nightmare. Having a business website in this day and age is expected so you can build trust, make sales and communicate with your clients. Websites should save you time and work for your business in the background and they should not make it harder for you and add more to your plate.
So here’s 3 ways to keep your website working hard for your business in the background so you can get back to what you’re best at.
1. Plan Ahead
Know where you’re headed. As business owners, we’re all about goals and targets. As you consider where your business will grow to, plan the ways that you need your website to support you as well.
Let’s say that you run a business coaching business and part of your your on-boarding process is to send your new client a questionnaire to fill out and send back to you before you begin. If your goal is to remove yourself from the business and gain more freedom then you would also plan for your website and other systems (like a virtual assistant) to take that off your plate and automate that process for you.
2. Use quality systems and providers
Learn what you need to get your website working for you and select the best option. This can’t be stressed enough. There are so many options out there that it’s easy to just get a hold of the first thing you hear about and take the easy way.
Do your research for what is the best option for your business so you don’t waste valuable time. Is Wix the right option for your new website, or do you need something that easier to expand in the future and maintain on an ongoing basis like WordPress? If you need to purchase website and email hosting, then who is the best provider for that? Know you’re options and you’ll avoid running into any future roadblocks.
If that just sounded like technical gibberish and learning about those options sounds painful then send us a message via our contact page and we’ll be happy make some recommendations.
3. Get someone else to do it
If there’s something important I need to do, but I don’t have the technical knowledge to do it and/or there’s more important things to do then I make arrangements to get it done in the background whilst I focus my efforts elsewhere. It gets done and I focus my efforts where they are most effective.
You only get 24 hours in the day, so make sure you are leveraging people with the skills you don’t have so you can the important tasks done.
For your website this may include:
- Writing and adding new content (eg. Blog posts based on current trends)
- Creating sales pages for your next big offer
- Ongoing maintenance for your website (Backups, Updates, Support etc)
- Adding new functionality to your website (eg. an online store or membership content)